Southern Vacation Rentals, a leading vacation rental management company along the Gulf Coast and a VTrips company, is proud to announce the promotion of Christina Sasser to Vice President of Integration & Retention.
In this new role, Sasser will oversee the seamless integration of new strategies, strengthen operational alignment across departments, and lead Southern’s owner retention strategy, ensuring that homeowners receive exceptional support and value as the company continues to expand across the region.
Sasser has been instrumental in Southern’s success, most recently serving as Senior Director of Client Success. In that position, she provided companywide support in operations, logistics, acquisitions, and implementation, playing a key role in streamlining processes and enhancing the homeowner and guest experience.
With more than 11 years of experience in the hospitality and real estate industry, Sasser brings deep expertise in operational excellence, client success, and business innovation. Her career path at Southern Vacation Rentals and Vtrips has been marked by progressive leadership roles that reflect the company’s unique model: local management teams who deliver personalized service, backed by the strength and resources of senior corporate leadership. Leaders like Sasser ensure that homeowners and guests receive the attention of a local partner, while benefiting from the innovation, technology, and scale that come from being part of a national organization.
“Christina’s leadership and industry knowledge have been critical to Southern’s success,” said Scott Seay, CEO. “Her ability to connect strategy with execution, while prioritizing the homeowner experience, makes her the ideal person to lead integration and retention as we continue to grow.”
Sasser’s promotion underscores Southern Vacation Rentals’ commitment to building a leadership team focused on innovation, operational strength, and long-term partnerships with homeowners.
About Southern Vacation Rentals
Southern Vacation Rentals, a VTrips company, is a premier vacation rental management company providing full-service property management to homeowners and exceptional vacation experiences to guests. With a diverse portfolio of properties along the Gulf Coast, Southern combines the personalized service and local expertise of on-the-ground management teams with the strength, resources, and innovation of one of the nation’s fastest-growing vacation rental companies. This unique balance allows Southern to deliver proven results for property owners while creating memorable stays for travelers.
