Marketing Consultant at the Florida SBDC at UWF

Posted: 08/31/2022

Initiates, establishes, and maintains relationship with media contacts for promoting SBDC programs and services. Coordinates with the local Chambers of Commerce, Economic Development Centers, and other strategic partners for collaborative marketing, outreach, and networking in the business community. Creates client success stories and client success videos on a regular basis in order to meet our annual goals. Leads the charge in advancing the brand of Florida SBDC at UWF in marketing activities. Leads innovative social media and traditional media content and posts focused on our target market clients, strategic partners, and stakeholders. Creates content that establishes the SBDC, our business consultants, and our client training speakers as the experts in their fields. Creates exciting content that elicits the desired response from existing clients, prospective clients, strategic partners, and stakeholders. Educate and advise clients on marketing growth strategies through following network consulting policies and procedures. One-on-one advice and consulting to be provided to include: marketing research and plan development; business management and operations; and basic legal issues. Develop educational materials and present educational programs as appropriate. Outreach to educate clients, partners and stakeholders on SBDC services and impact. Contribute to knowledge creation and dissemination through communicating with peers and participating in network activities. Significant networking and alliance building with community partners including Economic Development Agencies, Chambers of Commerce, and other community organizations for the purpose of building client service base. Must be able to work both independently and collaboratively. This position requires successful completion of annual professional development hours. This position will regularly work evenings attending meetings and events. During declared campus emergencies, this position may be required to perform specific job related duties at a designated offcampus location or place of residence. Position Qualifications:* Proven experience in marketing, advertising, graphic design, and social media. Strong grasp of English spelling, grammar and punctuation. Self-starter and strong time management skills. Comfortable working in a team environment and networking with community resources. Ability to edit accurately and quickly. Strong public speaking and presentation skills. Ability to prioritize and multi-task. Significant knowledge of marketing, market research, and graphic design. Strong interpersonal, oral and written communication, problem solving, and listening skills. Ability to manage a small client portfolio while performing marketing duties for the SBDC. Strong organizational skills. Proficient computer skills and ability to use the MIS to enter data and generate reports. Must have experience in Adobe graphic design software such as Adobe InDesign. Ability to travel. A valid driver’s license is required, as well as, 20 hours of pre-approved professional development credits each calendar year. Preferred Qualifications: A master’s degree in business, finance, accounting, or related field; or a bachelor’s degree in one of those fields and five years of relevant professional experience. Small business ownership/management experience preferred. Applicants are required to attach a resume, cover letter and contact information for three references. An opportunity to upload these documents will be provided during the application process.